Retail industry vs ERP
The retail industry is characterized by a high dynamics of operations, manifesting itself in the need to respond quickly to customer needs, to analyze their behavior, and to provide them with a high level of service. Thanks to the Internet, customers know excellent market prices and know what the competition is like. Therefore, the reasons that motivate them to buy can change very quickly. In order to manage the sale properly, you need to know about consumer behavior. In order to obtain it is used, among others. Innovative IT infrastructure that supports modern sales management techniques (support for multiple sales channels, support for loyalty programs). Such a solution for retail is undoubtedly ERP system – a powerful application that enables, among other things, efficient customer service, integration of shops and points of sale located in different locations, as well as reduction of costs related to functioning and maintenance of sales units. What’s important, the system is flexible enough to be the basis for creating your own, industry-friendly facilities.
Time to implement ERP
At every growing business comes the moment when ERP implementation is a necessity. Running a business in Excel tables becomes cumbersome and insufficient. The organization begins to have problems processing and distributing data between individual units. Such a company needs a complete system that will facilitate its handling of financial and accounting and HR-payroll processes.
A number of factors determine the need for ERP implementation. The ever-increasing number of customers, the emergence of new products and services on offer, and increased employment – all of these aspects reveal the imperfections of non-integrated management. In addition, the larger the organization, the harder it is to keep order. Downloading and inputting information to many different programs generates frequent errors. Data exchange is becoming a problem – one department’s staff have problems transmitting information to employees in neighboring departments. System administrators are beginning to be flooded with unprecedented requests for various software combinations. This phenomenon is particularly evident when mergers occur – the divergences in management systems are so profound that one has to resort to a unification solution.
The consumer is the target consumer. In order for potential buyers to become real buyers, we must deliver the products at the right time, in the right place, and create the right conditions to buy. With the increase in chain stores, it is becoming increasingly difficult to manage the category, store promotions and returns, as well as coordinate logistics between stores, headquarters and the store. That is why it is necessary to implement solutions that support process management. A good business management support system can dramatically streamline distribution and supply chain management, help drive costs, and optimize the use of limited resources with better results.
Introducing an ERP system can build a real competitive edge. However, to achieve this, you need to be aware of many key changes in your business. Implementing technology without changing the way you manage the whole process will only bring about minor improvements in your organization’s performance. To fully exploit the potential of the ERP system, it is important to integrate the system with the whole process and properly train the staff.
Thinking perspectives tend to invest in an ERP system. All the more so now that SMEs can count on financial support from European Funds.
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