The retail industry is characterized by a high dynamics of operations, manifesting itself in the need to respond quickly to customer needs, to analyze their behavior, and to provide them with a high level of service. Thanks to the Internet, customers know excellent market prices and know what the competition is like. Therefore, the reasons that motivate them to buy can change very quickly. In order to manage the sale properly, you need to know about consumer behavior. In order to obtain it is used, among others. Innovative IT infrastructure that supports modern sales management techniques (support for multiple sales channels, support for loyalty programs). Such a solution for retail is undoubtedly ERP system – a powerful application that enables, among other things, efficient customer service, integration of shops and points of sale located in different locations, as well as reduction of costs related to functioning and maintenance of sales units. What’s important, the system is flexible enough to be the basis for creating your own, industry-friendly facilities.
ERP system in the retail
More and more companies are using ERP solutions, and there are clear trends in the way they use this technology. Based on research, it is found that retailers with IT support systems (business IT systems) most often use it to handle financial and accounting processes (78%) and to manage their sales (74%). More than half of the respondents pointed to the use of the HR-payroll system, warehouse management, including high storage and sourcing (54%). ERP systems are also used to handle fixed assets (45% of respondents indicated this area) and customer relationship management (41%). Every third respondent declares that the system plays an important role in managing the circulation of documents. Every fifth company uses ERP for scheduling and accounting for production. Similarly, when service orders are handled, 1/5 of respondents declare the use of this solution. For marketing planning, the system uses 19% of the users, 16% of resources for project management, project management, and knowledge management.
Implementation of ERP system plays a decisive role in streamlining procurement, storage and sales processes. Advanced sales order control capabilities translate into improved customer service. ERP system helps you make purchases at the right time and at the best price. Insight into pricing and vendor delivery times is a powerful tool for quick comparison of offers. Technology is provided with a POS shop module that is fully integrated with the system and operates both online and offline. The solution is very easy to integrate with other programs, thereby relieving employees of time-consuming training. ERP system makes it easy for salespeople to get access to up-to-date customer data. It also allows for the automation of the supply chain – from delivery to sale. The application supports the Payment Service, allowing customers to make transactions using payment services such as First Data Merchant Services Corporation. In addition, it supports other online services, including the Commerce Service, which extends multi-channel sales options to include a link between ERP products and other eCommerce tools.
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